Do as I Say, Not as I Do: Big Corporations’ Quest to Limit Drug Advertising
by Merrill Matthews on 04/02/2002
2 Pages
Synopsis:
General Motors and thousands of other companies do it, but many want to prohibit drug manufactures from advertising direct-to-consumer (DTC) because it increases costs. However, GM is the top advertiser in the country and its cars are still competitively priced. DTC advertising reaches out to people with medical conditions encouraging them to see their doctor, which leads to healthier and more informed patients.
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