Who’s Afraid of Pharmaceutical Advertising?
by Merrill Matthews on 05/17/2001
18 Pages
Press Release (06/11/2001)
Press Release (03/20/2002)
Synopsis:
As the market for prescription drugs becomes more competitive, consumers have more choices of high-quality drugs at reasonable prices. It is competition and DTC advertising — not government regulation — that enables the choices and will enhance the benefits. If legislators and health policy experts want to ensure that more drugs are available at lower prices, they should consider policies that encourage advertising and competition. We have no reason to fear advertising; what we should fear is the people who want to control it.
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