Prescription Drug Advertising: Problem or Solution?
by Merrill Matthews on 01/09/2003
2 Pages
Media Advisory (01/09/2003)
Synopsis:
Almost every sector of the economy advertises as a way of getting critical product information to customers. The utility of advertising is widely recognized—except in the case of pharmaceutical advertising, which is blamed for increasing health care costs, intruding on the doctor’s authority, and misleading consumers. But after examining these charges, it is clear that prescription drug advertising isn’t the problem—it’s the solution.
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