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Advisory: The Return of Trump 'Mojo'

Washington Times

By Jennifer Harper 

The clock is ticking on the presidential election, and much could happen between now and Nov. 3. The advice for President Trump, however, continues to arrive, offering insight into fine tuning his well-funded and well-organized campaign even further.

When compared to presumed Democratic nominee Joseph R. Biden, the president appears to be a contender of substance who perhaps needs a reminder about classic winning strategies, according to one analyst.

“Trump may have the most dedicated voter base of any president. Joe Biden’s popularity is a mile wide but only an inch deep. Trump’s is the opposite,” says Merrill Matthews, a resident scholar with the Institute for Policy Innovation in Dallas.

He describes how Mr. Trump can get his “mojo” back by emphasizing the future gains in the economy, continuing his record of appointing conservative judges and remembering what worked so beautifully on the campaign trail four years ago.

But it’s the promise of tomorrow which could be the linchpin.

Elections are often won or lost with a candidate’s vision for the future, Mr. Matthews writes in an oped for The Hill — noting that Mr. Trump definitely was a master of that message in 2016 with his clarion call to “Make America Great Again.”

He needs to repeat the process.

“He is going to have to give Americans a reason to vote for him. Of the two major candidates, Trump is more likely to restore the economic growth we had before the pandemic. He will oppose the far-left’s efforts to socialize the economy and society. And he seems to be the only candidate who is proud of America’s (imperfect) past and believes that embracing its values, rather than condemning them, is the better course for the country and the world,” writes Mr. Matthews.

‘That’s a winnable agenda. And nobody can make that case like Trump — but he will have to make it,” he advises.